About us

Hello, I am Anusha. I had always dreamt of pursuing a career in fashion designing, but unfortunately, I couldn't make that dream into reality. Instead I ventured into engineering and spent 3 years working for MNC. Life has a way of guiding us forward, and that moment arrived in my life in February 2020 amidst the challenges of the COVID-19 pandemic. I made a difficult decision to resign from my first job, and due to the pandemic, finding new employment proved to be a daunting task.

During this time, an idea struck me: the possibility of starting my own business and achieving financial independence. I had always enjoyed experimenting with fabrics and I discovered a deep passion for sarees as well. With the support of my family and friends, I took the leap and launched my business on my Father's birthday, April 2nd, 2021. I named it as 'SHREEDA', a name that holds deep emotional significance to me, as combines 'Shree Krishna and Devi Radha'.